Trust in tourist destinations. The role of local inhabitants and institutions

Enrique Marinao, Coro Chasco, Eduardo Torres

Resumen


The extent to which a tourist trusts a holiday destination
has become an important factor when it comes
to thinking about where to travel to. However, no previous
studies measuring trust in a tourist destination
have been found. We are proposing a multidimensional
model to measure trust in a tourist destination,
which proves the fundamental roles played by
honesty, benevolence, and competence by both local
inhabitants and institutions in developing trust. On
the other hand, the image perceived works as a background
factor, influenced by the familiarity and reputation
of the place. The results of this study provide
information for the different stakeholders from the
destination on the factors influencing trust.

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