2:30 PM – 3:00 PM
Registration
3:00 PM – 3:30 PM
Opening Ceremony
Opening Ceremony of the 2nd Southern Region Business Schools Conference
3:30 PM – 4:30 PM
Key Regional Challenges in University Educational Quality
Moderator:
4:30 PM – 5:30 PM
COFFEE BREAK
5:30 PM – 6:30 PM
PANEL DISCUSSION
Moderator:
7:00 PM – 10:00 PM
Welcome Reception
8:45 a.m.
Transportation for guests to the Golf Club (from the Novotel Viña del Mar hotel)
9:30 a.m. – 10:30 a.m.
University Networks and Collaboration to Strengthen Partnerships
Moderator:
10:30 am – 11:00 am
Coffee Break
11:00 am – 12:00 pm
Panel Discussion
Sustainability: Innovation and Sustainable Entrepreneurship, University and Society
Moderator:
12:00 pm – 1:00 pm
Session
“The Student as Protagonist: Co-creation, Leadership, and Active Participation”
Moderator:
1:00 PM – 1:30 PM
Event Photos
2:30 PM – 3:30 PM
Farewell Lunch
IMPORTANT
Please schedule the event date in your Google Calendar or Outlook.

The hotel is offering a special rate of $95,000 + VAT for a single room and $110,000 + VAT for a double room through March 30, which includes the following services:
Buffet breakfast included, served in the restaurant on the 3rd floor:
Monday through Friday: 6:30 AM to 10:30 AM
Saturdays and Sundays: 7:00 AM to 11:00 AM
Veranda Restaurant, open from 12:00 PM to 11:30 PM
Free Wi-Fi throughout the hotel
Free underground parking
Free access to the gym, outdoor pool, and sauna
To book rooms, participants must send an email to reservasnovotelvina@accor.com, with the subject line: CLADEA MAY 2026, in order to access the event’s preferential rate.
Please also note that on May 8, the event’s official buses will depart from the Novotel Hotel for Club El Golf, according to the established schedule.
Further details regarding the event’s general logistics will be shared shortly.
Website: https://www.guestreservations.com
The Novotel Viña Del Mar is located in Viña del Mar, 800 meters from Acapulco Beach, and offers a fitness center, bar, restaurant, 24-hour front desk, room service, and free Wi-Fi throughout the property. The hotel offers family rooms. Rooms are equipped with air conditioning, a flat-screen TV with cable channels, a kettle, a shower, a hairdryer, and a desk. Hotel rooms include a wardrobe and a private bathroom. The Novotel Viña Del Mar serves a continental breakfast every morning. The property offers 4-star accommodations with a sauna and a playground. Popular attractions near the Novotel Viña Del Mar include the Carrasco Palace, the Rioja Palace, and the Vergara Pier. The nearest airport is Santiago International Airport, 82 km from the hotel, and the property offers an airport shuttle service for an additional fee.

The Pullman Viña del Mar San Martín Hotel is located on the seafront, just a few steps from Acapulco Beach. It offers modern rooms with free Wi-Fi and a rooftop pool with views. The rooms feature air conditioning, a minibar, a desk, and cable TV. Some rooms offer ocean views, while others overlook the city.
Each room features a private bathroom with toiletries. The Pullman Viña del Mar San Martín Hotel is just a 10-minute drive from the Marina Arauco shopping center. Guided tours and excursions can be arranged at the tour desk. There are several restaurants in the area near the hotel. Santiago’s Arturo Merino Benítez International Airport is 110 km from the Pullman Viña del Mar San Martín Hotel. To ensure guests’ comfort, the hotel offers shuttle services for an additional fee. The Viña del Mar San Martín by Pullman Hotel has been operating under the Aton Hotels chain since February 2018.
Website: https://www.guestreservations.com
TRANSFER FROM SANTIAGO DE CHILE AIRPORT TO VIÑA DEL MAR
DISTANCE:
Santiago de Chile International Airport is located 113 kilometers from the city of Viña del Mar.
TRANSPORTATION FROM THE AIRPORT TO THE HOTEL:
Buses Centropuerto: desde aeropuerto a terminal de buses, Metro Pajaritos. (Buses Santiago/ Viña del Mar). Valor Boleto: $2.300 pesos. U$2.66

Buses Recorrido 555, desde aeropuerto a terminal metro Pajaritos. (Buses Viña del Mar). Valor Boleto: $790 pesos. U$0.91

Traslado Buses línea Tur Bus Aeropuerto/Terminal de Buses Metro Estación Pajaritos. Valor Boleto $2.900 pesos. U$3.36

Traslado Buses línea Tur Bus aeropuerto/Viña del Mar. Valor Boleto $12.360 pesos. U$14.30

Santiago/Viña del Mar Transfer: Metro Pajaritos Station Bus Terminal. Santiago/Viña del Mar Bus Lines:
Tur Bus
Flixbus
Condor Bus
Pullman Bus
*All services operate on semi-sleeper buses; travel time: approximately 1 hour and 20 minutes.
Average ticket price: $7,990. $9.24
Tickets can be purchased at the Pajaritos terminal at the ticket counter for each bus line
DIRECCION HOTEL SEDE: NOVOTEL, Calle 6 Norte 745, esquina Av Libertad. Teléfono hotel (32) 3253700.

CODIGO AREA TELEFONOS CHILE: +56. Desde celulares: +569

Distancia Terminal de buses Viña del Mar/Hotel Novotel: 1 Kilometro, 5 minutos aproximadamente en taxi.
FOR DINING:
La Flor de Chile: Traditional Chilean cuisine. Address: 8 Norte 601, corner of 1 Poniente.

FIKA Coffeshop: cafetería sueca. Av Libertad 960

NIU Suchi. Av Libertad 1154

Restaurant Tierra del Fuego. Carnes y Mariscos. 8 Norte 65. Playa Acapulco.

Restaurant Nogaró. Mariscos y pescados

Restorant Chiche Cuadra. Parrilladas Argentinas. 1 Poniente 310.

Restorant Italiano. Carmine. Av Edmundo Eluchans 595

Restorant Domus Mare. Pescados y mariscos finos. Av Diego Portales 904

Restorant San Marco. Comida Italiana. Av San Martín 597

Restorant Santa Brasa. Carnes. Av San Martin 199.

FOR FUN AND SHOPPING:

Mall Marina. Av Libertad 1348

Casino de Viña del Mar. Av San Martín 199.

Teatro Municipal Viña del Mar. Plaza Vergara S/N

Quinta Vergara. Errazuriz 596.

Jardín botánico. Av el Bosque s/n

Cerro Alegre. Valparaíso

Museo del emigrante. Concepción 499. Valparaíso.
Additional Tours | Second Southern Region Business Schools Conference
As part of the conference organized by CLADEA and hosted by the University of Viña del Mar, we are offering a carefully curated selection of complementary experiences designed to enrich participants’ stay in Chile, combining culture, cuisine, and networking in unique settings.

Cóctel en Velero

Grand Prix CLADEA UVM

Recorriendo Valparaíso

Taller de Greda en Pomaire

Curacaví Relax

Vive un día en Casas del Bosque

A comprehensive experience at one of the country’s most renowned vineyards, combining fine dining, nature, and wine tourism at the acclaimed Casas del Bosque.
These activities have been designed to offer a unique cultural and culinary experience, strengthening the bonds between participants in a setting outside the academic environment.
Attendees are encouraged to reserve their spots in advance, as space is limited and subject to availability.